IPSOS VIEWSESG PRIORITIES FORMULTINATIONALCORPORATIONSMeeting citizen-consumers wherethey are and addressing their needsTrent RossIntroductionFirst of all,as in previous years,wesought to level-set the understandingby global citizens/consumers.of E,S,and G and how those prioritiesstack up against one another.WeSociety tendsdefined each of E,S,andG in consumerESG performance,the understanding ofto be the mostlanguage and then asked glo balwhat goes into that performance iscitizens/consumersto rank E,S,and Gimportant pillar oflacking-especially at the level of glo balESG followed bycitizens/consumers ratherthan morekeyed-in'stakeholders.Environment andin previous years,Society tends to bethen Governance.the most important pillar of ESGwave of the lpsos Global Re putationfollowed by Environment and thenMonitor studyon ESG priorities forGovemance.This patterntends to holdmultinational companies.In ourlatestacross countries,though there is aresearch,we not only seek tomore even split between Society andindustry but have added a layer tostronger tilt toward the Environment inunderstand how some of the world'sMexico and Colombia.Governance islargest companies perform againstthe most important factor in Hungarythese priorities.and Peru.